Infographic Mockup #1


Visual Design Brief

CD Cover Concepts



Creative Brief on Red Hot Chili Peppers

Red Hot Chili Peppers is an American rock band, formed in Los Angeles in 1983. The group’s musical style primarily consists of rock with an emphasis on funk, as well as elements from other genres such as punk, hip hop and psychedelic rock, alternative rock, hard rock and punk rock. The band’s influences include Defunkt, Parliament-Funkadelic, Jimi Hendrix, James Brown, Gang of Four, Bob Marley, Sly and the Family Stone, Ohio Players, Stevie Wonder, Elvis Presley, The Beatles, The Beach Boys, Black Flag, Ornette Coleman, Led Zeppelin, Bad Brains, Fugazi, Fishbone, Marvin Gaye, Billie Holliday, Santana, Elvis Costello, The Stooges, The Clash, Siouxsie and the Banshees, Devo, and Miles Davis. Bands from their own generation are inspiration and influence, like Radiohead, Nirvana, Jane’s Addiction, Pearl Jam, Foo Fighters, and Sublime. Flea toured with Thom Yorke, the frontman of Radiohead.

The Red Hot Chili Peppers was formed by rapper and singer Anthony Kiedis, guitarist Hillel Slovak, bassist Flea and drummer Jack Irons while they attended Fairfax High School in Los Angeles. First performance was at the Rhythm Lounge to a crowd of approximately thirty people, opening for Gary and Neighbor’s Voices. Over the years the band’s members came and went usually over drug abuse or death due to drugs, 15 of them.

The band consists of founding members:

Anthony Kiedis (vocals) Anthony Kiedis born November 1, 1962, is an American and lead vocalist and lyricist.

Michael Peter Balzary plays bass, born October 16, 1962, better known by his stage name Flea, is an Australia-born American musician and occasional actor. Co-founding member, and one of the composers of the band. Flea is also the co-founder of Silverlake Conservatory of Music, a non-profit organization founded in 2001 to teach music education.

Longtime drummer Chad Smith was born on October 25, 1961 is an American musician and actor, longtime and current drummer.

Recently added guitarist Joshua Adam “Josh” Klinghoffer born October 3, 1979 is an American multi-instrumentalist.

Through the years, Kiedis’ lyrics covered a variety of topics, which shifted as time progressed. Early in the group’s career, Kiedis wrote mostly comical songs filled with sexual innuendos as well as songs inspired by friendship and the band members’ personal experiences. However, after the death of his close friend and band mate Hillel Slovak, Kiedis’ lyrics became much more introspective and personal. He began to write about anguish, and the self-mutilating thoughts he would experience as a result of his heroin and cocaine addiction, which contributed to his melancholy and sometimes cryptic lyrics. Recovering from drugs he wrote many songs inspired by rebirth and the meaning of life.

The Red Hot Chili Peppers have won 7 Grammy Awards. The band has sold over 70 million albums worldwide, charting nine singles in the Top 40 of the Billboard Hot 100 including three in the Top 10, six number one singles on the Hot Mainstream Rock Tracks chart, and they currently hold the record for most number one singles on the Alternative Songs chart at 12.

Recent album, number 10, I’m With You 2011

The band, with Josh Klinghoffer on guitar, made their live comeback on January 29, 2010, paying tribute to Neil Young with a cover of “A Man Needs a Maid” at MusiCares. On February 8, 2010, Klinghoffer was officially confirmed by Chad Smith as Frusciante’s full-time replacement.

On June 17, 2011, the Chili Peppers announced their first tour in 4 years. The performance was a secret invitation only show with family, friends and music critics in attendance. All secret performance invites were held in California and the band took to a building rooftop on the boardwalk at Venice Beach to film video footage for “The Adventures of Rain Dance Maggie”.

The band uses a great deal of technology/media to get their music out. High quality streaming, Facebook, YouTube, digital downloads, global listening parties, live via-satellite and twitter. The band also uses top people to shoot their videos and design their covers.

Anthony designed the band’s logo on a whim. The story goes that the promotions team wanted a symbol so Anthony quickly sketched out an asterisk or angel’s asshole as it has also been referred to. It stuck and has become an instantly recognizable symbol for the Chili’s. The most recent CD cover was designed by Damien Hirst.


1984 The Red Hot Chili Peppers

1985 Freaky Styley

1987 The Uplift Mofo Party Plan

1989 Mother’s Milk

1991 Blood Sugar Sex Magik

1992 Live Magik

1994 Appears on: Woodstock 94 [Various Artists]

1995 One Hot Minute

1997 Appears on: We Will Fall: The Iggy Pop Tribute [Various Artists]

1999 Californication

1999 Appears on: Woodstock 99 [Various Artists]

2002 By the Way

2004 Live in Hyde Park

2006 Stadium Arcadium

2010 Appears on: American Rarities: Heart of Gold [Johnny Cash]

2011 I’m With You


























































Exercise 5 – Part 2

Exercise 5 – Letterform as Image

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